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Short & Sweet

The average attention span has decreased with the rise of technology - we hear this over and over again in the PR world. It's hard to focus solely on one screen. People don't just watch TV, they watch TV with a computer on their lap and a phone in hand. It's rare that people use one screen independently of the others. 

What does this mean for PR professionals? Keep your press releases and blogs short and sweet. People only look at your content for a couple of seconds, so say what you need to say without the fluff. 

How to Get Promoted in PR

My Dad uses a lot of catchphrases, but one of his favorites is "the difference between being good and great is this much" (as he holds his thumb and pointer fingers up to the light with a tiny sliver of space between). Here are a few techniques to help you look great in your bosses eyes.

• Show up early-Even if you think no one notices when you arrive at work, someone is always watching. Arriving at your desk 30 minutes before your designated start time demonstrates your dedication commitment.
• Stay late-Prove that your job is your priority. 
• Make suggestions-Managers want workers that care about their organization and want to see it grow. 
• Ask questions-Not only will you learn more about your company, you will also facilitate conversation which will lead to more meaningful relationships with your co-workers.
• Join clubs/organizations-Do your research to find clubs and organizations related to your company or field of work. Managers promote people who love what they do.
• Follow your company on Facebook and Twitter-Retweet their tweets, reply to their comments and write on their wall. You will help expand their following and their brand awareness.
• Dress up on casual Fridays-Professionalism is key and must be maintained. No one wants to see you in worn jeans and an old t-shirt. 

What is PR? Man-on-the-street interviews

When I tell people I'm a PR specialist, I get the "I don't know what you're talking about but I'm going to act like I do" look. This funny Youtube video captures this firsthand.

Article Published by PR-Diva.com

P-R Diva.com just published Crafting a Campaign without Cash, an article that I wrote about creating an effective public relations campaign with a minimal budget.

To view the full article visit: http://pr-diva.com/2011/08/crafting-a-campaign-without-cash/

Proving You're a Good Marketer

I have met several people that have extraordinary, yet unrecognized talents. For some, broadcasting these talents doesn't matter, but for others, especially those aspiring to be public relations/marketing professionals, it is essential.

To market myself, I created the Katelyn Chesley PR brand.  Katelyn Chesley PR is an independent public relations consultant based in Boston.

You can find the Katelyn Chesley PR brand on Facebook, Twitter, LinkedIn and of course here, on this blog.

Facebook: facebook.com/katelynchesleypr
Twitter: @katelynchesley
Blog: katelynchesleypr.blogspot.com
LinkedIn: linkedin.com/katelynchesleypr

Tips to Build a Stand-Out Resume

Building an affective marketing/PR resume is ESSENTIAL in today's job market. Human Resources departments are increasingly overwhelmed by applications, making it difficult to create a resume that makes it to the top.

To further complicate things, there is no 'resume bible' per se. Opinions differ about what a resume should look like, how many pages it should be, what it should include, what it shouldn't include, what font to use, and on and on and on. 

Attempting to create the perfect resume is mind boggling, and if you're anything like me, trying to create this little masterpiece will leave you with a full trash can and an empty Word document. 

Don't worry though, after a couple of years of trial and error and research, I've come up with some helpful tips to get your resume up and running.

1. Customize it. Tailor your information to the specific details in the job description. 
2. Include social links to your Facebook, Twitter and LinkedIn. What better way to demonstrate your integrated marketing abilities?
3. Avoid using jargon. Keep it simple and to the point but DO make sure to include key marketing/PR terms that demonstrate your expertise.
4. Be creative! What better way to prove your marketing abilities?