Friday, September 23, 2011

How to Give a Good Speech

Giving a good speech is tough. You have to grab the audience’s attention, set up the problem, provide a convincing solution and inspire the audience to do something with a call to action.

Just ask Obama. He gives hundreds of speeches a year to all kinds of different people and has to personally connect to each individual in a compelling way.        

The latest talk in the pundit world is about the effectiveness of the Obama’s jobs speech. Most Democrats think the speech was well done while most Republicans decided it was a failure before he uttered his first word. It’s interesting to look at the contrasting commentary to understand the ideology behind these views.

Political commentators Dave Helfert and Bob Lehrman agree that the Obama delivered a good speech. He sent exactly the right message, “I care and they don’t,” and used exactly the right rhetoric: “Made in America,” and “We are Americans.”

On the other side of the political spectrum, Republican political commentators Noam Neusner and Hal Gordon agree the Obama’s speech was bad. He was predictable, unconvincing and used familiar logic. He said what everyone expected him to say, “Mere words.”

If a Republican spoke instead, Neusner and Gordon may have been more receptive, but a couple of fundamental disagreements among Democrats and Republicans like increasing taxes to the wealthy, weighed heavily on conservative minds from the start.

Giving a motivating speech is difficult, ESPECIALLY in a crowd of partisans. Evaluating a speech is even harder. Some of the most brilliant pundits disagree on whether a speech is good or bad because of predispositions. People will always have mixed opinions no matter the argument, the key is figuring out how to connect with the majority.



Thursday, September 22, 2011

Diet Coke vs. Starbucks

As some of you know, I'm in grad school, working 30 hours a week and doing research for two of my professors. I don't really have time to sleep so I've turned to Diet Coke to get me going in the morning. My classmates and coworkers jumpstart their day with coffee instead, which makes me wonder which is worse--Diet Coke or Starbucks?

A quick Google search brings up the nutritional information for both drinks: A 12 fl oz can of Diet Coke has 0 calories, 0g total fat, 40mg sodium, 0g total carbohydrate, 0g protein, and 0g sugar.

A 16oz grande Starbucks coffee has 5 calories, 0g total fat, 10mg sodium, 0g total carbohydrate, 1g protein, and 0g sugar.

Diet Coke has less calories, more sodium and less protein. But which drink is worse? Starbucks coffee seems to have more nutritional value even though it has a few more calories. It looks like I might have to jump on the coffee bandwagon after all!

Tuesday, September 13, 2011

Re-election Strategy for Obama Campaign

In an NBC/Wall Street Journal poll conducted August 27-31 by Democratic pollster Peter D. Hart and Republican pollster Bill McInturff, 1,000 adults were asked questions about Obama’s presidency.

200 of the 1000 interviewees were surveyed over the phone, and of them, 48% were men and 52% were female.  The poll has a plus-minus 3.10% margin of error.

It is important to note that 22% of respondents reported a combined yearly income of more than $100,000, while only 5% reported less than $10,000.

It is also important to note that the majority of respondents were Protestant (48%) and the poll only included cell-phone only users.


Significant findings include:

1.) 44% approve of the job the president is doing, 51% disapprove
2.) 37% approve of his handling of the economy, 59% disapprove
3.) 49% think we’re headed into a recession, 72% think we still haven’t hit bottom
4.) 73% say we’re headed in the wrong direction
5.) 82% disapprove of the job Congress is doing, 13% approve


These findings are particularly useful for forming a strategic re-election communications plan. With Obama’s 51% disapproval rating, it is important for the re-election campaign to understand why the public feels the way they do about the president.


Specifically, the poll indicates that 59% of people disapprove of the way the president is handling the economy. People vote on how well they think the economy is going to do, so it is important to focus on improvement by pushing the new jobs bill and emphasizing Congress’s huge disapproval ratings.

According to the poll, 82% disapprove of the job Congress is doing.  Their low ratings show the electorate that the weak economy is not necessarily the president’s fault. It’s important to capitalize on these low numbers and publicly urge legislation to pass the administration’s jobs package.

It’s still 14 months away from the election so there’s time to urge voters to get behind the bill and to pressure lawmakers to pass it. In doing so, the public’s negative energy will pull away from the president and focus on Congress.

While the president does have a high disapproval rating, over 70% still find him likeable. Obama’s personality was one of the reasons that he was elected in 2008. He relates to the people and conveys a sense of empathy and understanding.

He should continue his message of hope and united perseverance in his campaign for re-election. Like he often says, “We are tougher than the times we live in.” People want to be able to relate to their leader in a united front against the economy.

The president is starting to give the people hope through his recent jobs bill. Gallup tracks the daily percentage of Americans who approve or disapprove of the job Obama is doing as president. Today, his disapproval rating is 49% and his approval rating is at 42% with a plus-minus 3% margin of error.

These numbers indicate a 2% increase in approval after the announcement of the $447 billion job creation plan. The focus of the campaign should be on job creation and putting people back to work.

Polls are crucial to the success of a re-election campaign and these results should be taken seriously. Focus on Congress’s low ratings and use the president’s relatable personality to win re-election. People voted for Obama once and they’ll do it again.



http://www.gallup.com/poll/113980/gallup-daily-obama-job-approval.aspx

http://www.latimes.com/news/politics/la-pn-gallup-poll-congress-jobs-20110913,0,4688826.story

http://www.msnbc.msn.com/id/44401295/ns/politics/#.Tm_Th3NuE4Y

Thursday, August 25, 2011

The Ride to Grad School

After four long years of convincing myself that I would absolutely never go to school again, I decided to go to graduate school. And so I'm laying in bed, the night before orientation at American University, thinking about how I got here.

The ride wasn't easy, that's for sure. I was raised in Campton, a small town in northern New Hampshire that's just beyond the hills of civilization. We lived in a camper that Dad parked on "the land." The land was full of miscellaneous items: propane tanks, milk crates, broken fluorescent lights, and old generator parts. My brother and I would play in the junk for hours. Life was pretty good back then. I went to Campton Elementary and remember screaming and holding my breath when mom dropped me off for my first day of school. I hated being left places.

After that, we moved to Concord. I was sad for a little while but now realize that it was best for my academic future. I attended Broken Ground Elementary, Rundlett Middle School, Concord High School, and then moved to Massachusetts to attend Tabor Academy, an elite boarding school right on the water. I worked my way through high school and saved up enough money to move to South Carolina for my undergrad at USC. I took 21 credit hours a semester, worked three jobs and managed an active social life. I studied hard, never skipped a class and graduated Magna Cum Laude. I was the third person ever in my family to graduate college behind my cousin, Cheri, and my brother, Cameron.

I was accepted to American University shortly thereafter, and now I'm in D.C., networking with other political communication specialists and working toward a Master's degree.

Every once in a while I like to look back on the past and remember where I came from. Hopefully I'll be able to get some sleep tonight before orientation tomorrow, and stop this little head from thinking so much. The rise to the top isn't easy, but it's worth it.


Tuesday, August 16, 2011

Article Published by PR-Diva.com

P-R Diva.com just published Crafting a Campaign without Cash, an article that I wrote about creating an effective public relations campaign with a minimal budget.

To view the full article visit: http://pr-diva.com/2011/08/crafting-a-campaign-without-cash/

Monday, August 15, 2011

Women in Politics

I'm a big fan of going against that grain and doing things that are inconsistent with societal norms. Here are some women in politics who I admire:

thepoliticalgirl.tumblr.com

Nancy Pelosi





visibility911.com/ford/?cat=61

Condoleezza Rice








www.topnews.in/light/people/jackie-kennedy


Jackie Kennedy 










www.people.com/people/michelle_obama


Michelle Obama











www.clevelandleader.com/node/8862


Ruth Ginsburg












www.allcelebrityphotos.tk/2011/08/03/hillary-clinton/

Hillary Clinton








"Be the change you wish to see in the world." M.K. Gandhi




Sunday, August 14, 2011

Proving You're a Good Marketer

I have met several people that have extraordinary, yet unrecognized talents. For some, broadcasting these talents doesn't matter, but for others, especially those aspiring to be public relations/marketing professionals, it is essential.

To market myself, I created the Katelyn Chesley PR brand.  Katelyn Chesley PR is an independent public relations consultant based in Boston.

You can find the Katelyn Chesley PR brand on Facebook, Twitter, LinkedIn and of course here, on this blog.

Facebook: facebook.com/katelynchesleypr
Twitter: @katelynchesley
Blog: katelynchesleypr.blogspot.com
LinkedIn: linkedin.com/katelynchesleypr