A Documentary about the Student Loan Debt Crisis

I had the unbelievable opportunity to work alongside Professor Bill Gentile, American University, this semester to create a documentary about the student loan debt crisis. Gentile has made documentaries for Discovery, National Geographic, ABC Nightline, C-SPAN, PBS and several other major news outlets. 

Check it out!

NBC In Need of Olympic Sized Overhaul

Short & Sweet

The average attention span has decreased with the rise of technology - we hear this over and over again in the PR world. It's hard to focus solely on one screen. People don't just watch TV, they watch TV with a computer on their lap and a phone in hand. It's rare that people use one screen independently of the others. 

What does this mean for PR professionals? Keep your press releases and blogs short and sweet. People only look at your content for a couple of seconds, so say what you need to say without the fluff.