Facebook took a leap of faith, shutting down its site internally in an effort to focus staff attention on increasing mobile app users. The experiment worked. Now, more than 70% of Facebook users use the mobile app.
"Basically it forced us to use only mobile devices for a week…It forced us to say, 'Hey, we have these features that exist in one place but not in another, and we have to remedy'," explains Facebook product manager Josh Williams.
Employees were encouraged to trade in their iPhones for Androids to better represent the majority of Facebook mobile users.
This case study highlights the importance of thinking like the end-user.
Source: http://www.fastcompany.com/3007314/tech-forecast/facebook-turns-website-internally-force-mobile-development
