Why visual storytelling is so powerful

Videos and graphics convey messages more efficiently and effectively than words. They help humanize brands and explain complex ideas.

Pam Grossman, director of visual trends at Getty Images, explains that this stems from people's desire for authentic content. “The viewer’s eye has become a lot more sophisticated,” and what it wants—above all—is something real."

Building on this concept, I produced a video for Mitsubishi Electric to humanize its HVAC products to help people form an emotional connection to the brand.